Buying a Domain Name for $1.5 Million: The Story of Purchasing Sumo.com

Buying a Domain Name for $1.5 Million: The Story of Purchasing Sumo.com

Learn more about my crazy domain purchase: http://okdork.com/what-i-learned-spending-1-5-million-on-sumo-com/

Years ago, I was employee #30 at Facebook working directly under Mark Zuckerberg.

When I was there we bought the domain facebook.com for $200,000.

I thought Zuck was CRAZY! I couldn’t stop laughing. Who the f spends so much on a domain name?!?

Karma caught up to me.

Recently, I spent $1.5 million on the sumo.com domain name — even more expensive than the domain Russia.com. The seller talked me all the way up from $50,000!

But after buying the domain name, I’ve realized some important lessons about building a business, making large purchases, and growing a company.

Watch this video to learn 3 reasons WHY I paid $1.5 million on a domain name… and how you can use these lessons in your own business.

0:17 – shutting up clones and competition
0:26 – make name pronouncing easier
0:40 – go big or go home
1:07 – “the squeaky wheel gets the grease”
1:17 – how to find website domain owners
2:03 – the lesson of pricing
2:35 – 2 lessons for making a large purchase

Resources:

my podcast with world-class experts:
http://www.okdork.com/podcast

grow your email list and get more customers:
http://www.sumo.com

discounted products to help you work better:
http://www.appsumo.com

exclusive marketing tips on my personal blog:
http://www.okdork.com

behind-the-scenes pictures on Instagram:
http://www.instagram.com/noahkagan

my favorite tips to grow your biz on Twitter:
https://twitter.com/noahkagan